Booth Trade Show – Design

Industrial Smart Water Solutions

I’ve applied the brand Badger Meter, a global provider of industry-leading water solutions; to a complete booth design in a trade show event executed in Dubai, UAE.

The colour palette was strictly used picking the style guide, but I’ve used a “negative” technique applying white over dark blue, making the booth stand out from others that used the opposite colour white; those other bright booths can make the eyes of the visitors get exhausted of the effort of so much information between booth visits.

I also thought on the size of each Title on the panels, making it easy to understand what the products do and offering contrast between the exhibitor and the product.