IB Group
This company had a global portafolio of finance services, offering from bank transactions to different investments packages.
That’s why I develop a rounded form to held the brand, giving a relation of a coin been inserted, but always on sight, the rest of the brand name feels like is advancing and projected to the right.
This Logotype design has only one colour, that also a request from the company to try to save cost in production, by having this simple use of one pantone we could secure the future material of this business.