Healthcare Campaign

Heart disease pharmaceutic

The following laboratory wanted to show the benefits of this drug use on patience’s, this product was an antiplatelet medication used to reduce the risk of heart disease and stroke in those at high risk.

We wanted to create an event so a recognized doctor could show the results and  answer questions, the main attraction was the patients them self they were the heroes as most of them have achieved great things in life because they took the medication treatment.

The strategy took place by creating a direct letter send by traditional mailbox inviting the actual patients of the medication to the event, we also published an Ad full page in a Magazine for all subcribers of the Heart Disease subject could find our event.